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Het Spaanse voetbalteam heeft op het EK de hoogste marktwaarde. juni 26, 2012

Posted by Joop Koppen in Branding, Infographic, Marketing, Onderzoek, Sportsponsoring.
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Spain have the highest ‘market value’ squad of 23 players at Euro 2012 according to assessments by Transfermarkt.

Vicente Del Bosque’s reigning world and European champions, who beat France 2-0 on Saturday to reach the semi-finals, are collectively worth £579,700,000, according to the estimates.

With the rider that any assessment of player value is bound to be subjective to an extent, Transfermarkt’s figures at least have the benefit of being compiled by the same people using the same subjectivity across all squads.

Often the figures are the same or close to the value that a player was last traded at. But many players won’t necessarily have been traded in their careers, or been traded recently.

Given these imperfections, the relative values of the 16 squads who started out at Euro 2012 as follows:



Spain’s total squad value equates to an average value per player of £25.2m, with Andres Iniesta rated as the most valuable at £57m. The 28-year-old midfielder has been at Barcelona for 16 years so there is no recent ‘trade’ by which to measure his ‘real’ market value.

Germany’s squad is deemed next most valuable at £404m, or £17.6m per player, followed by England’s, at £345m (£15m per player) and then France’s (£299m), just ahead of Portugal’s (£296m, or £12.9m per player).

Portugal’s total and average value is inflated by the £79m presence of Cristiano Ronaldo, but then the Real Madrid man has already shown in the tournament why he is a stand-out talent.

Three of the most valuable five squads have reached the last four (Spain, Germany, Portugal) before England face Italy (6th most valuable squad) on Sunday evening in Kiev.

To view the value of every single individual player, follow this link to the European map, then click on each country to get the squad.

England entered the tournament perceived very much as underdogs, at least by many of the England-supporting public in the UK. The neutral market assessment of their value indicates the sum of their parts should always have seen them emerging from their group ahead of France, Sweden and Ukraine, as indeed they did.

Using Transfermrkt’s methodology, Barcelona’s squad is worth £520m, and Real Madrid’s is worth £475m. (More at this link).

Manchester City have the most valuable squad in the Premier League (£435m) followed by Manchester United (£375m) and Chelsea (£345m). (More here).

Bron: Sporting Inteligence


Fan experience bij Derby County op 77M² scherm juni 25, 2012

Posted by Joop Koppen in advertentie omzet, Betaalde content, Branded content, Branding, Commercial, Infographic, Interactie, Marketing, mediabesteding, Social media, Sportsponsoring.
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Derby County are set to take the big match experience at Pride Park Stadium to a new level next season after confirming plans to have a giant video screen installed over the summer.

The 77M² screen will be installed during the summer months, replacing the existing scoreboard currently located in the North West Corner of Pride Park, after the Rams teamed up with Sports Revolution, who are the largest media rights owner in UK football stadia advertising.

Sports Revolution manage sponsor activation, 3rd party advertising and experiential advertising for some of the leading brands in football, including Barclays, Heineken, ESPN and Sky.

The installation of the big screen (pictured right as an artists impression) will allow Derby fans to enjoy an improved matchday media offering at Pride Park Stadium.

The screen will provide a unique opportunity to showcase exclusive video content – such as live views of the action, replays, behind the scenes features and scores from around the npower Championship. The Club’s enhanced digital offering aims to improve the interactive experience for all supporters visiting Pride Park Stadium, while bolstering the opportunity for commercial partners to engage more closely with Rams fans before, during and after the game.

The DCTV studio, which currently produces content for Rams Player on dcfc.co.uk and the concourse TV screens around Pride Park Stadium, will also undergo a digital upgrade as part of the operation to ensure that the best possible content is provided to Rams fans from the minute they arrive at the stadium.

Alongside the upgrades, the Club will also be moving to digital LED pitchside perimeter boards from the start of the 2012-13 season, replacing the existing paper-based rotational advertising system.

Derby County Chief Executive Tom Glick said: “We’re delighted to announce that we will see a big screen at Pride Park Stadium next season.Our supporters have been asking for this enhancement for a number of years, and we are pleased to deliver it for them this summer.

“Our aim is to constantly improve the experience for our fans from the moment they arrive at Pride Park, and we will take a giant step forward this season in that respect.

“The big screen will certainly help enhance the atmosphere on a matchday, which in turn can give us a stronger advantage at Pride Park and I know that is something manager Nigel Clough, who has also been involved in this process, supports.

“Our staff have been hard at work over the last few months to prepare us to put on a great show come August. We have consulted a number of clubs in the Premier League and in multiple sports throughout North America to select the best mix of elements for Derby County.

“We’re delighted to be linking up with Sports Revolution to make this happen as well.They are a blue chip outfit on the leading edge of fan engagement and integrating brands into the matchday experience.By combining Derby County’s and Sport Revolution’s skills and talents, we expect to deliver a thoroughly entertaining and memorable experience at Pride Park.”

LED Boards: Derby will have LED pitchside perimeter boards next season

Robin Currie, Managing Director – Stadia Solutions, at Sports Revolution said: “Derby County will arguably be the most digitally connected stadium in the UK and have again pioneered technologies in the npower Championship. As the leading provider of multi-media fan engagement and media rights platforms to UK stadia; Sports Revolution are delighted to extend our existing relationship with Derby County.”

Glick says the big screen and pitchside LED system will prove to be an important commercial asset for Derby as the Club strives to grow its income ahead of the introduction of Financial Fair Play in the Championship from the start of next season.

He said: “Our corporate partners, as well as the Marketing Directors from new potential partners, share our excitement that the new technology is coming to Pride Park.They can see its ability to elevate their brands and deliver a more dynamic and powerful message to in excess of 26,000 people on a matchday and to a UK and worldwide television audience.

“Financial Fair Play will impact in the Championship from next season.By taking these steps to offer more choice and value to our supporters and corporate partners, this can drive greater revenues for the Club which will enhance the options Nigel Clough will have when it comes to future investment in his squad.”

Rams fans will have the chance to see the Club’s new digital offering ahead of the 2012-13 season, which is due to commence on 18th August 2012 at Pride Park Stadium against Sheffield Wednesday, with details to be confirmed in due course.

Bron: Derby County FC